People think stories are where you upload images that aren’t good enough to post on the main feed.
Stories are becoming a more prominent part of Instagram. Are you feeling pressured to keep up with IG features? Not to worry, we are covering ways to help boost your organic reach.
Think about the message you would like to convey, next craft your story in a way that has a clear beginning, middle, and end. Then think about that content you want to include to communicate this effectively.
Highlight client testimonials
Behind the scenes
A day in the life of you or your business
Share special announcements
Spotlight posts that align with your brand values
Team Member Takeover
Treat Your Audience Like Your Family & Friends
A great way to make a personal connection is by talking to your audience face to face. Meaning stepping outside of our comfort zone and turning that front-facing camera on. If you are an introvert, this can sound intimidating, but remember, with practice comes progress!
In their effort to make social media less toxic. Facebook’s goal is for its users to make and maintain their connections with family and friends.
That means it’s essential to share content that builds meaningful and lasting connections. Pictures with faces in them are popular, so are stories. It adds a personal touch to your brand.
Captivate Viewers Attention
Aim to hold viewers' attention from the beginning of your story to the end of your story. Seeing several viewers tapping off?
Add text that defines what you’re posting and why a viewer should watch
Add music or your voice.
Use numbers to clarify that you’ll be sharing a sequence of content.
Use interactive elements: polls, true or false, questions
Sharing engaging content means your stories will appear closer to the front of your user's Story Feed. Ultimately helping you and your business grow and succeed! While it has been hard for many creators and businesses on Instagram to stay motivated, let alone maintain their engagement. A decline in numbers is not the end all be all, rather a little nudge to adapt our approach and adjust to the ever-changing ways of social media.