Updated: Sep 11
It's been a successful morning! Your clients are happy, your coffee was perfect, everything is going great, until you realize it's 11:48am, 12 minutes before your peak audience reach. You have no content, no caption, no plan, panic ensues as you frantically open Canva and Photoshop!
Hopefully you're no longer in this learning curve, but in case you are we have a few suggestions to help. Let's face it. You should schedule posts, posts should no schedule you!
First, lets talk management apps.
The fact you are able to manage a variety of different social networks, makes Hootsuite very attractive. This means instead of bouncing from app to app you can manage all of your companies social media networks from one place. Networks include:
Facebook ( Profiles, Pages, Groups, Fan Pages)
LinkedIn ( Profiles, Pages & Groups)
As well as several other networks (Vimeo, Tumblr, Slideshare, etc)
With Hootsuite you can schedule posts in advance. No more alarms, or push notifications telling you "it's time to post" while you're in the middle of a business meeting. This ensures that your content is posted at users' peak time on every single platform. The more users who see your content, the more your page is able to grow.
As for our team players out there, Hootsuite allows you to add team members to each social media account. Team members can see what is being posted, by whom, and when. If you are in the biz of social media, this is super helpful for keeping your clients aware of what is being posted next.
There are several reasons to love Buffer:
Some of these reasons are self explanatory, while others may have you scratching your head!
What is Cross-Posting? Cross posting allows you to post the same image - with a different caption- to multiple platforms, because social media platforms are not one side fits all. Your Twitter audience will differ from your Facebook audience, just as your LinkedIn audience will differ from your Instagram audience. Thus, in order to grasp attention across multiple platforms, your captions should differ too.
If you are like us and you enjoy burying your hashtags in the comment section. Buffer is going to be your BFF. When using hashtags its very important they are posted ASAP, that way content is not lost in content oblivion. Here is where it can get tricky. You are no longer posting content manually, will you be able to manually add the hashtags to the comment section every time content posted? Absolutely not! Buffer comes in handy here, allowing users to add a first comment to their scheduled post. Buffer engineers, wherever you are, we thank you!
Loomly has many features that are blogger and content creation friendly. It was the first scheduling app that we were exposed to and we still refer back to it from time to time. Here's why:
Loomly is calendar based. You can preview and edit posts for each social media channel. If you are trying to achieve a certain aesthetic on your platform you will love the grid preview. Nothing is better than seeing exactly what your content will look like posted.
If you're working with a team, Loomly has customizable team workflows for approving & publishing social media content. Another favorite, is their suggested post ideas and RSS feeds, that never fail when you need inspiration.
Loomly also includes multi-platform posting, analytics and post optimization tools.
Still feeling overwhelmed about which to choose? If you simply google Hootsuite vs Buffer or Loomly vs Later, you will get a plethora of info. You are bound to find articles telling you which one is better than the other and a list of pros and cons. While we always encourage doing research, sometimes there is no wrong answer. Which app is best for you largely depends on, YOU! What your biz goals are, or what type of content your blog is publishing, and whether or not you have a team or collaborators.
Most management tools include a free trial, and we 100% recommend trying these before committing to a paid plan. This way you can be sure you are getting all the features you need and not paying for the features you don't need!