Updated: Sep 18
What is Digital Detox Day? A day we should celebrate more often. In all seriousness, many can agree that social media is extremely powerful. However we are not here to vilify social media. Social media is a tool and we are responsible for how we use that tool.
At Chelle Digital our job consists of being on social media most of the week; in order to relieve our clients from the many tasks that are involved with running a social media 'biz account.' The problem is, many of us 'professional phone users' are obviously using a phone in our personal lives too. Even if your profession doesn't require you to use a phone or computer constantly, stats show the average American spends 12 hours a day on some type of screen.
Of course, we don't need a pie graph to tell us how screen time is affecting our brains and bodies. Can't go to sleep? Screen time. Can't think of a word? Screen time? Feeling depressed? Screen time. So many of our problems can be attributed to screen time. So why can''t we log off? Dopamine! An article we found on www.itstimetologoff.com states:
Dopamine is another important chemical in the puzzle of why a complete digital detox can seem impossible. Dopamine causes us to seek, desire and search. It is stimulated specifically by unpredictability, by small bits of information, and by reward cues. These are almost the exact conditions that being on your smartphone and using social media creates. If you don’t know when someone might email you or message you (unpredictability) and you are scrolling through tweets and posts (small bits of information) while your own posts are being liked or positively commented on (reward cues) then your dopamine levels are likely to soar.
In fact the pull of this ‘want chemical’ dopamine, is so strong that studies have shown tweeting or checking emails is actually harder for people to resist than cigarettes and alcohol. Researchers theorised that it was precisely the ‘high availability’ of digital, as well as the rewards associated with it, that may be a significant reason why it was so difficult to resist.
Harder to resist than drugs and alcohol? Yikes!
This is why when we first came across one of our favorite band (Rizzle Kicks) member Jordan Stephens; campaigning for a Digital Detox day via @iamwholeuk ; we could not help but scour the internet to learn more! In short, they are raising awareness on the negative effect social media can have on mental health. We encourage you to check it out and see if you can take time off your devices tomorrow.
Have a safe long weekend! Chelle Digital is logging off!