Updated: Jul 22
Nothing Good Comes Easy
Reality check, you are not going to gain overnight success. Even people who seemingly have, were putting in a ton of work before their Tik Tok went viral, or they got Instagram verified.
Many social media gurus will tell you it takes about 3-6 months to really see results, and that is with hard work and consistency. Don't give up, just because you don't get instant gratification! We live in an instant gratification culture.
That is why it's so hard not to get instant praise especially when you se other people doing less and getting more. That's what 15 seconds of fame is. If you want that, go do something outrageous, knock yourself out. If you are in it for the long haul, then you gotta put on your big boy/girl underwear.
Invest in Your Brand
"You gotta spend money to make money." While this is true it doesn't mean making a series of bad decisions and losing money. This means being smart, and making "money moves."
If you want your business to excel you have to invest in it. You can get a lot farther with paying $1 for an ad to run 10 days on Facebook to a targeted audience, than you would posting to Facebook and hoping for the best. You don't have to spend outrageous amounts of money to increase your visibility or brand awareness.
Take Smart Advice
Why are you listening to someone that isn't successful in your industry?
Be humble enough, to learn from those who are more successful than you. You don't know everything. "I've been doing it longer than them, they just start-". Are they doing better than you? Are they succeeding in some area that you keep failing in? You don't want to be the smartest person in the room. What will you gain? If you surround yourself, your brand, with unsuccessful people, what will you gain? It boils down to an old proverb "the one walking with the wise will become wise, the one who has dealings with the stupid will fare badly." You can't argue with thousands of years of history.
Don't Hate The Player, Learn The Game
So many people are not utilizing hashtags on Instagram, thus not reaching fullest potential per post. You have a brand, a product, you're trying to become an influencer. None of those things are for kicks and giggles, that's hard work. My motto is "post with a purpose." You post content for the purpose of: XYZ. Whether that's promoting a product, your brand, a service etc. Your post has a purpose. Hashtags do to, respect them.
"But hashtags are annoying."
"They clutter my photo."
"They look messy."
Get over it. If you don't like the way they look in your caption, you can bury them in your comment section, with a few clicks of the space bar or some emojis and never have to look at them again. Trust me, I used to think all of those things too, until I learned through content marketing- just how valuable the hashtag can be.
Use hashtags that are relevant to your content, to your brand or the message you are trying to get across. If you are a smaller account, stay away from the larger over saturated hashtags: #love. The bigger accounts will drown your content.
Create your own hashtag to make you stand out, and build a community. Encourage your fans, audience, or clients to use the hashtag in their posts featuring your brand. This increases your engagement. Engagement increases visibility. Visibility increases brand awareness. Brand Awareness increases relationships. Relationships increase trust. Trust increases sales. Sales increase money!
It's called social networking for a reason.
You have to social network, on social networks. Unless you're Madonna, you need to engage with your audience and potential audience. Engage with accounts, brands and influencers that share similar interests or values. It's much easier to collaborate with someone you've already established contact with. Collect info about your audience, use polls and questions to determine their likes and dislikes. Do not hate on you're competition, follow them, and learn from them. I know engagement is hard work, and sometimes it feels like a hamster wheel of a process. However, it pays off in the long run.